KELME has teamed up with Zibo Cuju Football Club to launch the team's new home and away jerseys for the 2022 season. For the second year in a row, KELME's new season China A jersey has been inspired by fans' ideas, and this time, Cuju Zibo has joined the fun.
Starting from 2020, KELME, with the theme of "Our shirts are defined by you" for two years in a row, has joined hands with many Chinese League clubs to launch a jersey design solicitation for fans. Through submission, voting and finalization, the second generation of Chinese club jerseys defined by fans was unveiled.
Zibo Cuju Club new season home jersey continued the dark red main tone, the designer Bai Xiaoyu started from Zibo "Zi" character, then disassembled as the elements of the jersey. Chest arrow design is derived from the first half of the word "steroid" "巛", meaning river, also like an arrow left, symbol of fast speed and strong combat effectiveness.
Liu Qing, the designer of the new season's away jersey, put Zibo's English initials Z as a lightning bolt on his chest, with black horizontal stripes. The two colours stand out on a pure white background, like calligraphy and seals jumping off the white paper, while also echoing the style of the club badge on the chest.
As always, both jerseys display the "qi" character number on the back of the collar, which is derived from the Jinwen font, emphasizing the land's ties to the sport.
The jerseys use "three-dimensional jacquard" technology designed for top sponsoring teams to greatly improve the breathability of the jerseys. The close-fitting cutting, webbings and angles on both sides of the body, and laser drilling technology further enhance the athletic performance of players in hot weather games. Through brilliant design and strict manufacturing process, KELME creates a unique and exclusive city style club shirt, which helps players to keep moving forward on the green road and achieve numerous achievements.
Yu Shangyang, Director of Football Product Design at KELME, said, "In recent years, KELME has continued to bring customized football products with local cultural features to clubs and fans. This is the second year in a row that we have partnered with the Hall and the club to invite fans to be involved in the development of the new kit. With the success we have had before, we are even more confident about the New Jersey."
Gong Li, head of the club, said: "With the success of the first competition, we are delighted to see that more clubs have joined us in the new season. More and more people are embracing this model, and the Hall is proud to be a bridge. Once again, we would like to thank KELME and the club for their attitude of embracing change and accepting challenges. Apart from the beautiful shirts, the reflection and exploration of the image of the club during the campaign will be a valuable asset to the club and its fans."
