KELME has teamed up with Kunshan Football Club to launch the team's new home and away kit for the 2022 season. For the second year in a row, KELME's new season China A jersey has been inspired by fans' ideas, and this time, Kunshan has joined in.
Starting from 2020, KELME, with the theme of "Our shirts are defined by you" for two years in a row, has joined hands with many Chinese League clubs to launch a jersey design solicitation for fans. Through submission, voting and finalization, the second generation of Chinese club jerseys defined by fans was unveiled.
Kunshan Club's new season home and away jerseys continue the team's main blue, guest and white collocation, the design inspiration from Kunshan local characteristics and team culture. Designer Yu Yilong cleverly combines the flower window in Suzhou garden art with the whirlwind, which combines the historical weight and the dynamic fashion, and continues to radiate the influence of Kunshan from the local area to the whole country and even the world.
In terms of details, as always, the pattern of "Kun" flower window on the cuff echoes the fans' cheering slogan of "Kunshan Together with you" on the back collar, implying the determination of the team and the fans to fight together for the glory of Kunshan City.
The jerseys use "three-dimensional jacquard" technology designed for top sponsoring teams to greatly improve the breathability of the jerseys. The close-fitting cutting, webbings and angles on both sides of the body, and laser drilling technology further enhance the athletic performance of players in hot weather games. Through brilliant design and strict manufacturing process, KELME creates a unique and exclusive city style club shirt, which helps players to keep moving forward on the green road and achieve numerous achievements.
Yu Shangyang, Director of Football Product Design at KELME, said, "In recent years, KELME has continued to bring customized football products with local cultural features to clubs and fans. This is the second year in a row that we have partnered with the Hall and the club to invite fans to be involved in the development of the new kit. With the success we have had before, we are even more confident about the New Jersey."
Gong Li, head of the club, said: "With the success of the first competition, we are delighted to see that more clubs have joined us in the new season. More and more people are embracing this model, and the Hall is proud to be a bridge. Once again, we would like to thank KELME and the club for their attitude of embracing change and accepting challenges. Apart from the beautiful shirts, the reflection and exploration of the image of the club during the campaign will be a valuable asset to the club and its fans."
