KELME has teamed up with Suzhou Soochow Football Club to launch the team's new home and away kit for the 2022 season. For the second year in a row, KELME's new season China A jersey has been inspired by fan ideas, and this time, SU Dongwu has been added to the mix.
Starting from 2020, KELME, with the theme of "Our shirts are defined by you" for two years in a row, has joined hands with many Chinese League clubs to launch a jersey design solicitation for fans. Through submission, voting and finalization, the second generation of Chinese club jerseys defined by fans was unveiled.
Suzhou dongwu club home kit design inspiration from the new season of suzhou old town god beast, is also the club's totem Lu side, designers, CGF (net) with a mane of abstract expression Lu red and black stripes, break traditional presentation stripe unlined upper garment, with irregular arrangement reveal the dynamic, highlight haggard and majesty, also makes the image of the club in the league of its own.
The away kit for the new season is presented in traditional yellow, featuring a central red and black stripe. Designer Xiao Neoguri's flat face (online name) has introduced the distinctive window pattern of Suzhou into the shirt details, paying tribute to the garden culture and emphasizing the team's close connection to the city.
Both ball collars feature a lute-animal motif on the back to match the club crest on the chest.
The jerseys use "three-dimensional jacquard" technology designed for top sponsoring teams to greatly improve the breathability of the jerseys. The close-fitting cutting, webbings and angles on both sides of the body, and laser drilling technology further enhance the athletic performance of players in hot weather games. Through brilliant design and strict manufacturing process, KELME creates a unique and exclusive city style club shirt, which helps players to keep moving forward on the green road and achieve numerous achievements.
Yu Shangyang, Director of Football Product Design at KELME, said, "In recent years, KELME has continued to bring customized football products with local cultural features to clubs and fans. This is the second year in a row that we have partnered with the Hall and the club to invite fans to be involved in the development of the new kit. With the success we have had before, we are even more confident about the New Jersey."
Gong Li, head of the club, said: "With the success of the first competition, we are delighted to see that more clubs have joined us in the new season. More and more people are embracing this model, and the Hall is proud to be a bridge. Once again, we would like to thank KELME and the club for their attitude of embracing change and accepting challenges. Apart from the beautiful shirts, the reflection and exploration of the image of the club during the campaign will be a valuable asset to the club and its fans."
