Nike in Hiroshima, Japan's J league three arrows (サ ン フ レ ッ チ ェ hiroo island, Sanfrecce Hiroshima) jointly announced the team home and away kit for the 2023 season new. Continuing To highlight Nike's commitment to taking action to create a better world, Nike's Move To Zero initiative aims to achieve zero carbon, zero waste and protect the global environment. The new jerseys are made from 100% environmentally friendly recycled polyester fabric to protect a new generation and the future of the sport.
In addition, performance based on precise data is also reflected in the New Jersey through the use of 4D capture that makes full use of the most advanced digital technology.
The new season home jersey inherits the color combination based on "Hiroshima violet" and incorporates the pattern elements of the previous jerseys in a hybrid design to show the powerful Three Arrows team. The jerseys draw inspiration from the patterns worn during the team's last three J-League titles -- a checked shirt in 2012 to symbolize the large and small islands scattered in the Setouchi Sea, a horizontal stripe in 2013 and a vertical stripe in 2015 -- and blend the three together in a Nike digital style pattern. Through the combination of diagonal thick and thin lines, the pattern presents rich changes, showing the vitality, sharpness and speed of the sharp arrow. This combination of multiple shades of purple creates a dynamic image that also contains a delicate sense of hierarchy. The shirt, shorts and socks are a statement of the club's identity, a commitment to the club's traditions while embracing a direction that constantly challenges itself with new ideas.
The away kit for the new season continues the white-based colour scheme, with the club's signature Hiroshima violet embellishing the kit, shorts and socks, and the gold of the Nike Swoosh logo in the team crest, creating a balance of colours. In addition, the purple curved design on the side of the jersey and shorts is simple and classic, like a curved bow full of power, while the neckline design reminds people of a sharp arrow. Modern elements are incorporated into the club colors to create a clean and clean image.
As always, the club crest on the front of the new kit highlights the team's identity, a symbol of pride for the club and its players, and above it are four championship stars (the fourth being the 2022 J-League Cup winner). The "86" logo on the left sleeve expresses the memory of August 6, as the mission of the Hiroshima Club, under the motto "One Ball. One World." "Is a slogan expressing the desire to continue spreading world peace through football. The "HIROSHIMA" logo on the right sleeve expresses the club's desire to be a club that Hiroshima people love and can be proud of, based on its philosophy of "sharing dreams and excitement through football and contributing to the community."
