KELME has teamed up with Nanjing City Football Club to launch the team's new home and away kit for the 2022 season. For the second year in a row, KELME has been inspired by fans' ideas for the new season's China A shirt, and this time, the city of Nanjing has joined in.
Starting from 2020, KELME, with the theme of "Our jersey is defined by you" for two consecutive years, has jointly launched a jersey design solicitation for fans with the cooperation of a number of Chinese League One clubs. Through submission, voting and finalization, the second generation of Chinese club shirts defined by fans is unveiled.
Nanjing City Club new season home and away jerseys continue the team's main blue, guest and white collocation, jersey design integrates the team's tradition and local culture. Designer Teacher Fan (online name) drew inspiration from the club crest's gradient blue combination, with the home shirt featuring a funky gradient stripe of two shades of blue interpenetrating on the front; The city's weight and energy are encapsulated in a blue wall of lightning across the front of the away jersey.
In another unique design, which is also a symbol of the city of Nanjing, both jerseys are decorated with an evil spirit animal on the back of the collar.
The jerseys use "three-dimensional jacquard" technology designed for top sponsoring teams to greatly improve the breathability of the jerseys. Close-fitting cutting, webbings and angles on both sides of the body, and laser drilling technology further enhance the athletic performance of players in hot weather games. Through brilliant design and strict manufacturing process, KELME creates a unique style of club uniform with exclusive urban characteristics, which helps players to forge ahead on the green road and achieve numerous achievements.
Yu Shangyang, Director of Football Product Design at KELME, said, "In recent years, KELME has continued to bring customized football products with local cultural characteristics to clubs and fans. This is the second year in a row that we have partnered with the Hall and the club to invite fans to be involved in the development of the new kit. With the previous success, we are more confident about the New Jersey."
Gong Li, head of the Shirt Hall, said: "With the success of the first competition, we are delighted to see more clubs join us in the new season. More and more people are starting to embrace this model, and the Hall is proud to be a bridge. Once again, we would like to thank KELME and the club for embracing change and accepting challenges. Apart from the beautiful shirts, the reflection and exploration of the image of the club during the campaign will be a great asset to the club and its fans."
