KELME has teamed up with Heilongjiang Ice City Football Club to unveil the team's new home and away jerseys for the 2022 season. For the second year in a row, KELME's new season of China A jerseys has been inspired by fans' ideas, and this time, Heilongjiang Ice City has been added to the mix.
Starting from 2020, KELME, with the theme of "Our shirts are defined by you" for two years in a row, has joined hands with many Chinese League clubs to launch a jersey design solicitation for fans. Through submission, voting and finalization, the second generation of Chinese club jerseys defined by fans was unveiled.
The inspiration for the new season home jersey design of Heilongjiang Ice City Club comes from the ice sculpture culture and ice elements of Heilongjiang. The designer teacher Fan (net name) interprets the unique luster and crystal snow of the ice sculpture with abstract patterns. The rich layers also give more meaning to the purple jersey.
The inspiration of the new season's away jersey design also comes from the beauty of snow country. The designer CGF sky (net name) recreates the colorful and charming light reflected by the sun through the snow and ice on the pure white jersey, and expresses the unique beauty of the snow and ice world in the North through such design.
The jerseys use "three-dimensional jacquard" technology designed for top sponsoring teams to greatly improve the breathability of the jerseys. The close-fitting cutting, webbings and angles on both sides of the body, and laser drilling technology further enhance the athletic performance of players in hot weather games. Through brilliant design and strict manufacturing process, KELME creates a unique and exclusive city style club shirt, which helps players to keep moving forward on the green road and achieve numerous achievements.
Yu Shangyang, Director of Football Product Design at KELME, said, "In recent years, KELME has continued to bring customized football products with local cultural features to clubs and fans. This is the second year in a row that we have partnered with the Hall and the club to invite fans to be involved in the development of the new kit. With the success we have had before, we are even more confident about the New Jersey."
Gong Li, head of the club, said: "With the success of the first competition, we are delighted to see that more clubs have joined us in the new season. More and more people are embracing this model, and the Hall is proud to be a bridge. Once again, we would like to thank KELME and the club for their attitude of embracing change and accepting challenges. Apart from the beautiful shirts, the reflection and exploration of the image of the club during the campaign will be a valuable asset to the club and its fans."
