KELME has teamed up with Jiangxi Northern Gate Football Club to launch the team's new home and away kit for the 2022 season. For the second year in a row, the new season's jerseys have been inspired by fan ideas.
Starting from 2020, KELME, with the theme of "Our shirts are defined by you" for two years in a row, has joined hands with many Chinese League clubs to launch a jersey design solicitation for fans. Through submission, voting and finalization, the second generation of Chinese club jerseys defined by fans was unveiled.
Jiangxi North Gate Club's new season home shirt continues the team's signature orange tone and orange and blue color combination,The designer Wangxi used cyclones as inspiration,Highly match Jiujiang this young blooded city's character, but also implied that the team will make a difference in the new season.
The away shirt of the new season is presented with a classic pure white image. Designer Bai Xiaoyu transformed the club's signature orange and blue colors into contrasting details of the collar. The atmosphere and restrained temperament complement the wild home style.
The jerseys use "three-dimensional jacquard" technology designed for top sponsoring teams to greatly improve the breathability of the jerseys. The close-fitting cutting, webbings and angles on both sides of the body, and laser drilling technology further enhance the athletic performance of players in hot weather games. Through brilliant design and strict manufacturing process, KELME creates a unique and exclusive city style club shirt, which helps players to keep moving forward on the green road and achieve numerous achievements.
Yu Shangyang, Director of Football Product Design at KELME, said, "In recent years, KELME has continued to bring customized football products with local cultural features to clubs and fans. This is the second year in a row that we have partnered with the Hall and the club to invite fans to be involved in the development of the new kit. With the success we have had before, we are even more confident about the New Jersey."
Gong Li, head of the club, said: "With the success of the first competition, we are delighted to see that more clubs have joined us in the new season. More and more people are embracing this model, and the Hall is proud to be a bridge. Once again, we would like to thank KELME and the club for their attitude of embracing change and accepting challenges. Apart from the beautiful shirts, the reflection and exploration of the image of the club during the campaign will be a valuable asset to the club and its fans."
