KELME has teamed up with Shenyang City Football Club in Liaoning Province to launch the team's new home and away kit for the 2022 season. For the second year in a row, the new season's jerseys have been inspired by fan ideas.
Starting from 2020, KELME, with the theme of "Our shirts are defined by you" for two years in a row, has joined hands with many Chinese League clubs to launch a jersey design solicitation for fans. Through submission, voting and finalization, the second generation of Chinese club jerseys defined by fans was unveiled.
With red as the main theme, the design of Shenyang City Club's new season home shirt is inspired by the Siberian tiger in the club's badge. Designer Bai Xiaoyu uses dark red, bright red and blue wild tiger stripes to show the powerful deterrent of the Siberian tiger, implying that the team is invincible and invincible like the Siberian Tiger in the new season, achieving glory and achievements.
The away jersey of the new season takes white as the main keynote. The design inspiration comes from Shengjing Grand Theater, one of the landmark buildings in Shenyang. The designer CGF sky (net name) refined the shape of the facade of the theater and formed the dark pattern of the jersey, reflecting the confidence and pride of the city. Collars and sleeves are decorated with classic lines, bringing a touch of retro feeling to the whole.
The jerseys use "three-dimensional jacquard" technology designed for top sponsoring teams to greatly improve the breathability of the jerseys. The close-fitting cutting, webbings and angles on both sides of the body, and laser drilling technology further enhance the athletic performance of players in hot weather games. Through brilliant design and strict manufacturing process, KELME creates a unique and exclusive city style club shirt, which helps players to keep moving forward on the green road and achieve numerous achievements.
Yu Shangyang, Director of Football Product Design at KELME, said, "In recent years, KELME has continued to bring customized football products with local cultural features to clubs and fans. This is the second year in a row that we have partnered with the Hall and the club to invite fans to be involved in the development of the new kit. With the success we have had before, we are even more confident about the New Jersey."
Gong Li, head of the club, said: "With the success of the first competition, we are delighted to see that more clubs have joined us in the new season. More and more people are embracing this model, and the Hall is proud to be a bridge. Once again, we would like to thank KELME and the club for their attitude of embracing change and accepting challenges. Apart from the beautiful shirts, the reflection and exploration of the image of the club during the campaign will be a valuable asset to the club and its fans."
