Adidas has teamed up with Argentina's Boca Juniors to unveil the team's new home kit for the 2022-23 season. Inspired by the club's iconic shirt design from the late 1980s and early 1990s, the New Jersey pays homage to the 1992 Apertura championship, which Boca fans remember to this day.
The New Jersey is launched under the theme "Boca te Llevo en el Alma", which communicates the "Xeneizes" fans' unique passion for the club. The team will wear new shirts when they take on Banfield at the hallowed Bombonera Stadium later today.
The New Jersey comes in classic Boca colours: blue and gold, with a gold Polo collar and three Adidas stripes on the shoulders standing out. "XENEIZE" is engraved on the back of the collar, and the number is in a font similar to the Adidas logo of the 1980s and 1990s.
The club's player representatives, Amancay Urbani and Melanie Moran, as well as Frank Fabra and Luis Vazquez Vazquez and Guillermo Pol Fernandez participated in the New Jersey commercial.
