PUMA, the world's leading sportswear brand, today unveiled AC Milan's new home kit for the 2022-23 season. Combining Milanese tradition with the enterprising spirit of the new generation of Rossoneri, PUMA will collaborate with local artists and creatives in the project "That Milan Touch" to inherit and develop AC Milan's exclusive path of glory.
Pioneering and enterprising, the pursuit of greatness is the constant belief of AC Milan. Since the club was founded in 1899, AC Milan has continued to push the game forward, embracing tradition and the new zeitgeist. The energy, creativity and Italian style unique to the city of Milan are on perfect display at AC Milan. Countless classic moments add up to the eternal glory of AC Milan, driving the club's continued progress. The glory room is filled with countless glittering trophies, illustrating AC Milan's glorious past; The rise of a new generation of Rosenelli, AC Milan is witnessing a bright future.
PUMA's new 2022-23 AC Milan home shirt hopes to convey these values to a new generation of Rosenelli, and the classic red and black stripes are undoubtedly the perfect vehicle. A classic never dies -- when the black undertone meets the red and black stripes to form the iconic image of AC Milan; Cuffs in the colours of the Italian flag and the slogan "SEMPRE MILAN" on the nape of the neck take fans back to where it all started. AC Milan won the Serie A title for the first time in 11 years last season, and the Italian flag shield, the symbol of the Italian Serie A championship, will appear on the front of the new home shirt.
"The new AC Milan home shirt is the perfect combination of fashion, design, street culture and Milan heritage, and is a comprehensive tribute to what makes AC Milan unique," Marco Mueller, PUMA's senior director of team sports products, said: "In order to keep the Milan spirit represented by the shirt alive, we worked specifically with local artists and creatives in Milan on the 'Rossoneri Are Milan' co-creation project, which is rooted in the culture of Milan. They represent Milan style and, as loyal supporters of the club, understand what is unique about AC Milan."
Casper Stylsvig, AC Milan's chief revenue officer, said: "We are delighted today to bring AC Milan's new home kit for the 2022-23 season. The SHIRT WILL proudly DISPLAY THE Italian flag SHIELD, representing THE CLUB'S 19TH SERIE A title, on the chest. The new home shirt represents the heritage and future of our club and is inextricably linked to the city of Milan and the innovative vision AC Milan adheres to both on and off the pitch."
The new AC Milan home shirt for the 2022-23 season will contain two versions. The player version will feature ULTRAWEAVE, PUMA's lightest performance jersey fabrics ever, and dryCELL Sweat Technology, a lightweight, four-sided fabric that combines spande-elastic threads into the yarn to make the fabric elastic in both directions. Help players and teams to be faster, more energetic and achieve better athletic performance on the field; The fan version will feature 100% recyclable polyester fabric and classic dryCELL Sweat Technology.
