Keeping their feet on the ground and true to their blue-and-white roots, Spanish sports brand Joma has teamed up with German club TSG 1899 Hoffenheim to unveil the team's new home kit for the 2022-23 season, designed to allow the club to truly focus on its ties to the region.
Joma and the club have emphasised their deep roots in the Kraichgau region, not only through the colours and design of the new kit, but also through the accompanying campaign. Hoffenheim's men's and women's players dressed in their new jerseys for a commercial in locations all too familiar to fans, They include the PreZero Arena in Sinsheim, the Dietmar-Hopp-Stadion in Hoffenheim, the Steinsberg Castle in Steinsberg Steinsberg, the Hoffe-Haus, and others.
The classic blue home jersey is decorated with exquisite white and light blue wavy lines, symbolizing the hilly landscape typical of the Kreichgaard region. This striking design element adorns the entire front of the jersey, infusing it with a fresh and modern feel.
Joma has launched a new range of sports gear made with innovative fabrics and processes that help reduce waste plastic pollution and reduce carbon emissions into the atmosphere. Waste plastic, which is extremely damaging to the ecology, has been processed into 100% recyclable polyester yarn, which has been turned into more than 1m metres of sustainable fabric for the production of Joma's new range of sports gear, including Hoffenheim's new season jersey.
The new high-performance fabric maintains the air permeability and comfort characteristic of Joma clothing, using micro-mesh system technology that allows air to circulate from the surface of the clothing to the inside, ensuring the athlete is constantly dry and providing additional air permeability. Flat locking seams reduce friction and provide comfort.
