With the 2022 FIFA World Cup in Qatar just around the corner, Adidas has released a short film titled "Messi is Back" to pay tribute to the legendary football career of Lionel Messi, whose journey on the football field exemplifies the spirit of "nothing is impossible". The film presents Messi's fans around the world with a vivid "battle" between an elite player and his past selves.
The film distills the glamour moments of Messi's World Cup career and is made with advanced AI and visual effects technology. The combination of historical images and contemporary footage shows Messi of all ages.
Thanks to advanced technology, the audience will be able to watch a special interaction between Messi and his historical self. Over the past 18 years, Messi has played in five World Cups. As the 2022 Messi prepares for the World Cup with his 2006, 2010, 2014 and 2018 selves, It aims to demonstrate to the fans that "football is still good."
