With anticipation growing for the 2022 World Cup, Adidas, together with the Royal Belgian Football Association (RBFA) and electronic music festival Tomorrowland, are proud to present the second chapter of their unique partnership and unveil a new away kit for the Belgian Red Devils. With their new kit, the Belgian Red Devils and their partners intend to make a positive and interesting statement of LOVE in a toxic time.
Based on the long history of Belgium's away kit, the new kit has white as the main tone. Like the football-inspired holiday collection in the first chapter, the holiday-inspired jerseys feature the "LOVE" slogan and bold graphic prints. The graphic prints are inspired by the famous fireworks of the Tomorrowland electronic music festival and serve as a symbol of shared values such as diversity, equality and inclusion. The Red Devils will wear the shirt for the first time in a UEFA National League match against the Netherlands on September 25.
Bold graphic prints not only appear on collars, cuffs, sides and other decorations, but also on the Adidas logo and the Belgian Football Association emblem, which is a positive expression of the beloved theme. For those who want to really stand out while wearing the jersey, even player names and numbers can be represented in bold graphics. However, for the Red Devils players, the number is purple.
For the first time, Adidas is offering two versions of the Red Devils' kit: the Players' home kit is built from recycled fabrics with sustainability at its core. Equipped with Adidas HEAT.RDY technology, promote perspiration and air circulation, create a dry and comfortable feeling, and help players cool on the court. The fan version of the home jersey is equipped with AEROREADY technology, which absorbs sweat, creates a dry body and keeps fans prepared.
The graphic print on each jersey is slightly different, making each jersey unique. The player version has the "LOVE" slogan on the inside of the collar, while the fan version is on the outside. The Tomorrowland logo is cleverly integrated into the letter O, reminding everyone to praise life and each other more.
The jersey will be paired with white shorts and socks, while purple shorts and socks will be optional. The shorts are also available in full-length graphic prints, but only for fans as they are too edgy to comply with the rules of the competition's governing body.
Tomorrowland is one of the most popular and iconic music festivals in the world, held in Boom, Belgium, and started and run by the original founders, the Beers brothers. First held in 2005, Tomorrowland has since become one of the most prominent global music festivals in the world and is an annual summer fixture (it was cancelled in 2020 and 2021 due to the pandemic). Each year, the festival has a special theme that inspires the design and construction of the famous main stage. The theme of Tomorrowland 2022 is "The Reflection of Love".
The 16th edition of Tomorrowland 2022 has been held from July 15 to 17, July 22 to 24 and July 29 to 31, with 600,000 people from more than 200 countries participating in the event.
