Under the theme "+ Catalunya + Barca", Nike teamed up with FC Barcelona to unveil the team's new third away kit for the 2022-23 season. The new kit is designed to pay tribute to the club's roots, featuring the Senyera flag on the chest and taking inspiration from the team captain's armband. Throughout its long 124-year history, Barca has been known for its strong inclusiveness, while maintaining close ties to Catalonia and its culture and way of life, conveying Catalan values to fans around the world. So Casa Mila, one of Catalonia's most iconic buildings, was the perfect backdrop for the launch.
The Barca men's team will wear the New Jersey for the first time in the Catalan Derby against Girona FC on Saturday, the basketball team will wear it against Basquet Girona later in the day and the Barca women's team will wear it in Tenerife on Sunday.
The New Jersey has a subversive design, with four red stripes across the front of the yellow jersey and Barca's signature red and blue frills on the cuffs. Nike jerseys are manufactured sustainably, with both the player and fan versions made from 100% recycled polyester made from recycled plastic bottles. Plastic bottles are collected, cleaned and melted down To make high-quality yarn as part of Nike's "Move To Zero" commitment to sustainability.
The theme of the shirt launch is "+ Catalonia + Barca", which conveys the spirit of Barca and the pride of the people of Barcelona and Catalonia. Since its inception, the club has adhered to the Catalan style of play and conduct, becoming a legacy to generations of captains who continue to inspire and guide young people. As a club that embraces everyone, it has become a meeting point for different people, cultures and countries, bringing people together while remaining authentic.
The theme refers to the philosophy that defines FC Barcelona, a club that understands the value of sport and its ability to change society, adheres to values such as humility, hard work, ambition, teamwork and respect in the game, and believes that these are as important as success at the competitive level.
