Leading global sports brand New Balance has teamed up with Athletic Bilbao to unveil the team's new away kit for the 2022-23 season.
Drawing inspiration from the power of "Los Leones," the new jerseys have an overall mineral grey tone and feature a bold red and black lion themed print. The over-the-top design is a tribute to the Sporting club's martial spirit and the powerful voice of its supporters from the Basque country. The jersey also has a silver trimmed crew neck, black sleeves, and matching red shorts and socks.
Inaki Williams said: "I really like the design. It tells us what it means to be part of a competitive club family. It's hard to put into words what it means to play for this team, but I'll still be proud to wear this new shirt next season, just like everyone else in the team."
Kenny McCallum, managing director of football at New Balance, added: "The extraordinary spirit that drives Athletic clubs forward has been the inspiration behind the away kit for the new season. New Balance has created a flamboyant design that matches the energy and spirit of this unique club. We can't wait to see the team wear it in the new season."
The launch is part of New Balance's "Born, Bred, Basque" campaign for Athletic Bilbao's new season, which highlights the club's links with the local family, philosophy and culture. Inspired by the unique style of internationally renowned photographer Justin Bettman, New Balance worked with Justin to extend the creative concept, not only showcasing the new design, but also highlighting the connection between the club and the city.
New Balance has applied leading design technology to all of its 2022-23 collection of jerseys to ensure superior athletic performance. The jerseys equipped with NB Dry technology help absorb sweat and keep the body cool and dry during exercise, helping athletes focus and perform better during competitions.
