PUMA, the world's leading sports brand, has teamed up with Italy's Lega Serie A to launch PUMA ORBITA Serie A, the official match ball for the 2022-23 season. The launch of PUMA ORBITA Serie A officially marks the beginning of a new chapter in the Serie A league, following the conclusion of their long-term partnership in March this year.
With 530 million loyal fans, Serie A is one of the most watched and watched football leagues in the world, attracting more than 1 billion viewers in nearly 200 countries every year. PUMA has been active in Serie A for years through collaborations with the likes of AC Milan and Sassuolo, His long association with Serie A legends such as Diego Armando Maradona, Giorgio Chiellini and Gianluigi Buffon is even more famous.
With the advent of a new era in Serie A, PUMA combines traditional Italian aesthetics with subversive modern design to bring the official match ball. The spherical motifs used in the new PUMA ORBITA Serie A are inspired by the official Serie A logo and geometrically reconstructed by contemporary progressive Italian art. The periphery of the figure is outlined with the colors of the Italian flag, which is full of details.
If the field is compared to a blank canvas, football is the magic brush, the players on the field to outline a piece of the purest football art. The new PUMA ORBITA Serie A combines black, red, cool grey, sunset red, Amazon green and blue elements on top of a white background to give a stunning appearance while ensuring visibility of the spheres in competitive competitions, For Olivier Giroud, Alessandro Bastoni, Milan Szckriniar, Alex Sandro, Emil Odeiro Audero, Davide Frattesi and many other PUMA stars have had their moments in the new Serie A season.
The new PUMA ORBITA Serie A sphere, an official FIFA football ball, consists of 12 separate star-shaped segments connected to each other, reducing the number of joints on the sphere as a whole, thereby fitting better into the liner and reducing water absorption. In addition, the use of POE foam material will improve the ball touch sensitivity of the player. Combined with the rubber liner and PAL (PUMA Air Lock) valve core, it will achieve a more stable touch and a more controlled rebound performance. The 1.2mm 3D PU shell texture further enhances durability by utilizing aerodynamic principles.
"Over the past year and a half, we have tested and tweaked the ORBITA ball to create a high-level professional game ball. The new design of 12 individual star slices helped us create the perfect sphere and significantly improve the integrity of the ball," Thomas Schwarz, head of team sports products at PUMA, said: "We are delighted to see the new ORBITA in Serie A, one of the world's top leagues, and look forward to seeing it on the pitch with fans around the world for more fantastic moments in the new season of Serie A."
Luigi De Siervo, chief executive of Serie A, said: "The launch of a new ball is always a very important moment before the start of a new season, as it is the representative of our dreams and memories of football. PUMA ORBITA Serie A shows modern design that will surely be enjoyed by the younger generation. In addition, the design and application of the Italian flag and Serie A logo will also enhance the recognition and international recognition of Serie A. The use of new technology and high quality materials will ensure the best performance of the game ball, helping the stars of Serie A to display their talents to the fullest."
