PUMA, the world's leading sportswear brand, and AC Milan today announced the extension of their partnership, building on their existing agreement. PUMA will continue to be AC Milan's lead partner, global technology provider and official licensing partner, working with the club on a wider range of projects around the world to help the development of women's football and the development of a new generation of football talent.
PUMA and AC Milan are two of football's most innovative and enterprising brands, and their partnership has long been based on improving performance and sustainability. Since the first cooperation was reached in 2018, both sides have launched numerous classic products and projects adhering to the principle of innovation first and environmental protection first, creating a unique "Red and Black" football culture.
In the 2021-22 season, AC Milan regained the Italian league title for the first time in 11 years, becoming the youngest Serie A champions in the new century. PUMA will continue to support AC Milan men's football team, AC Milan women's football team and the club's youth team with shirts and other professional sports equipment. At the same time, the two sides will also explore off-field cooperation, integrate Milan's unique fashion based on football culture, develop fashion and leisure products with Milan's unique style, and further strengthen AC Milan's international influence.
As part OF the deal, PUMA will become the official name dealer for AC Milan's future talent development and women's FOOTBALL base 'Wismara Centre' and will invest in the launch of a new 'PUMA HOUSE OF FOOTBALL' training centre focused on improving player performance, To help and support the development of AC Milan's next generation of youth players and the development of women's football. The center will also be the official center for PUMA and AC Milan, and will be responsible for a series of major city events in Milan in the future.
"It is very important for the PUMA brand and AC Milan to have reached this agreement. We have always been focused on creating a diverse, inclusive, innovative and classic football culture together, "said Bjørn Gulden, PUMA's CEO." As we continue to work together, we will continue to deliver innovative performance and diverse styles of clothing for AC Milan both on and off the field. PUMA's investment in the Wismara Centre brings us even closer together and the PUMA HOUSE OF FOOTBALL Training Centre will be an important support for AC Milan to develop future stars and develop women's football."
"We are very proud to continue this journey with PUMA. Since 2018, the two parties have established a strong and trusting partnership based on the positive attitude of improving team performance and creating a unique football culture." Ivan Gazidis, AC Milan's chief executive, commented, "The next chapter of our partnership will focus on the development and nurturing of women's football and the next generation of talent, which is perfectly in line with our club's vision."
