PUMA, the world's leading sportswear brand, today unveiled Manchester City's third jersey for the 2022-23 season and held the first Multiverse launch in the history of the brand and the club on Roblox, an online interactive gaming community. Players will have the opportunity to unlock digital jerseys in the brand "PUMA and the Land of Games" immersive sports experience program, which was launched earlier this year.
In a bold attempt, the Multiverse launch will be based on the image of the Manchester city, combined with the design of City's home and third kits for the new season. During the launch event, "PUMA and the Land of Games" gaming hall and stadium layout will be rearranged. And bring PUMA City related virtual server and interactive game updates. The Roblox community's official "Man City's Blue Moon" app will also feature interactive events during the same time period. Players can access both apps to get free gear.
"We are excited to continue exploring a variety of new ways to play the 'PUMA and the Land of Games' immersive sports experience," said Ivan Dashkov, PUMA's creative and cultural director. "And we couldn't think of a better partner than Manchester City for this attempt to launch an all-new season kit on the Multiverse platform. This proves that we are always brave to step into new areas, bold innovation to push the boundaries. PUMA will continue to attempt with the Multiverse , and we look forward to connecting with fans of all ages through the Roblox platform and the 'PUMA and the Land of Games' immersive sports experience."
"Looking back at the club's long history, Manchester City has seen the launch of many classic shirts -- including the most recently home and away kit for the 2022-23 season," Serena Gosling, Director of Retail and Licensing at City Football Group, commented, "We are delighted to be partnering with PUMA to launch the kit for the first time in the Meta-universe program, helping us to build a full emotional connection with our fan base, especially the younger generation. For the club, this is a confirmation to our continued commitment to challenging ourselves, exploring innovation and embracing cutting-edge technology."
As a representative element of the city of Manchester, the image of the worker bee can be seen on the badges of Manchester Council, city streets, walls and galleries. It is a symbol of Manchester's character and the unity of its people. Inspired by Manchester street art and the iconic image of the worker bee, Manchester City's new third jersey features fluorescent green as the main color, with black spray-painted stripes on the chest and shoulders, which visually wraps the jersey around, highlighting the extraordinary creativity and artistry of the city.
Manchester City's new third jersey for the 2022-23 season will contain two versions. The player version will feature ULTRAWEAVE, PUMA's lightest performance jersey fabrics ever, and dryCELL perspiration technology, a lightweight, four-sided fabric that combines spandex -elastic threads into the yarn to make the fabric elastic in both directions. Help players and teams to be faster, more energetic and achieve better athletic performance on the field. The fans version will feature 100% recyclable polyester fabric and classic dryCELL perspiration technology.
