KELME has teamed up with the Beijing Institute of Technology Football Club to unveil the team's new home and away shirts for the 2022 season. For the second year in a row, KELME has been inspired by fans' ideas for the new season's China A jersey, and this time, the Beijing Institute of Technology has joined in.
Starting from 2020, KELME, with the theme of "Our shirts are defined by you" for two years in a row, has joined hands with many Chinese League clubs to launch a jersey design solicitation for fans. Through submission, voting and finalization, the second generation of Chinese club jerseys defined by fans was unveiled.
The new home jersey of Beijing Institute of Technology Club is based on the team's signature "Tech orange" color scheme. The designer CGF-sky (online name) cleverly combined the orange tradition with the plaid shirt, the bright scenery of the tech campus, to show the calm and confident side of the tech students.
The new season away jersey continues the familiar "campus green" color scheme, the designer teacher Fan (net name) from the Beijing Institute of Technology emblem to draw inspiration, to splash ink technique will be "eagle wings, white dove flying, virtue tree people" theme naturally into, blowing the storm of youth, highlight the true personality, highlight the characteristics of the college.
The two jerseys are engraved with the motto of the Beijing Institute of Technology on the back of the collar, which echoes the school emblem on the chest.
The jerseys use "three-dimensional jacquard" technology designed for top sponsoring teams to greatly improve the breathability of the jerseys. The close-fitting cutting, webbings and angles on both sides of the body, and laser drilling technology further enhance the athletic performance of players in hot weather games. Through brilliant design and strict manufacturing process, KELME creates a unique and exclusive city style club shirt, which helps players to keep moving forward on the green road and achieve numerous achievements.
Yu Shangyang, Director of Football Product Design at KELME, said, "In recent years, KELME has continued to bring customized football products with local cultural features to clubs and fans. This is the second year in a row that we have partnered with the Hall and the club to invite fans to be involved in the development of the new kit. With the success we have had before, we are even more confident about the New Jersey."
Gong Li, head of the club, said: "With the success of the first competition, we are delighted to see that more clubs have joined us in the new season. More and more people are embracing this model, and the Hall is proud to be a bridge. Once again, we would like to thank KELME and the club for their attitude of embracing change and accepting challenges. Apart from the beautiful shirts, the reflection and exploration of the image of the club during the campaign will be a valuable asset to the club and its fans."
