Nike and FC Barcelona have jointly unveiled the team's new away kit for the 2022-23 season. Like the new home kit, the away kit is also inspired by the Barcelona Olympics. The design highlights some of the most iconic Olympic elements, such as the Olympic rings and the Olympic gold medal, which are not only the most valuable of all Olympic sports, but are also something that athletes from all over the world strive for. Therefore, to commemorate the 1992 Barcelona Olympic Games, the gold medal colour was the focus of the New Jersey design and incorporated into the Barcelona city map to highlight the Eixample, Montjuic and Barceloneta, The colored stripes on the cuffs reflect the colors of the Olympic rings.
Not only that, but gold symbolizes the values that go into winning an Olympic gold medal, such as tenacity, ambition, hard work and constant self-improvement. Gold medalists also serve as role models for others. Fc Barcelona also hopes the away shirt will be a special tribute to its women's team. In recent years, the Barca women's football team has embarked on a journey to embody these values. In the past two seasons, the team has won a historic treble, including their first ever Champions League title. This season, the team has not only won the Spanish domestic treble, Also set the world record for live attendance in women's football twice in a row, with a sold-out Camp Nou stadium for the Champions League quarter-final against Real Madrid and breaking the record again for the semi-final against Wolfsburg.
In the new away kit, not only is the top dominated by gold, but matching shorts and socks are also in the same colour. In addition, sponsored Spotify ads, Nike's "Swoosh" logo and the Barca logo are all in navy blue on the front of the men's and women's football shirts, while UNHCR/ACNUR ads appear in the same color on the back. Player names and numbers are also presented in the same blue color.
Like The home shirts, the away shirts have the slogan "The Flame Lives On", a reminder that the Olympic spirit that brought Barcelona into a new era is still alive and part of daily life for men and women in the Catalan capital.
The impact of the Olympics has made Barcelona a global benchmark. Similarly, FC Barcelona has always been a benchmark on and off the pitch, and its unique qualities have led it to be recognized as "Mas que un Club" at home and abroad. The away kit launch also introduced the concept of an Olympic gold medal, combining different images of Barcelona legend Albert Ferrer, who won the podium at the 1992 Barcelona Games.
Nike jerseys are produced sustainably, with both the player and fan versions made from 100% recycled polyester fabric, which is made from recycled plastic bottles. Plastic bottles are collected, cleaned and melted down To make high-quality yarn as part of Nike's "Move To Zero" commitment to sustainability.
